Because Penguin 2.0 hit the market causing a huge decrease not only in traffic and revenue but also in site reputation , I am bound to offer you guys some advice regarding links.
We are not selling links. We never actually sold just links but rather smart content written and posted in places where it could be indexed and create realistic traffic.
Regardless, because a bit of lack of vigilance and bulk campaigns we also hit the spot of losing traffic on our very own blog network exactly because Penguin 2.0.
Why did that happen?
Links did not die but they simply decreased in generating traffic. The culprits were bookmarks without added reviews, links posted on forums and the worst of the worst blog comments and exchange links.
How did we fix the issue?
Well…not easy at all.
Here are some things to keep in mind when looking to rescue your site from the Penguin 2.0 carnage.
- Keep links white hat (no links from domains outside Google indexing, spammy sites or pages, unrelated topic sites, link networks, comments, low page rank sites)
- Honest , high quality content ( no recycled articles, no blog posts with just pics and nothing else, no guest blogging on sites or blogs that are not relevant to your niche)
- Accurate social networking ( don’t just stick to a Facebook page and wait for miracles, use Pinterest, Instagram, LinkedIn, What’s Up…etc)
- Make it RELEVANT ( no more links for the sake of links , make the most of your content, be careful where you post it, get the traffic that is relevant for Google and Google won’t punish you)
- No more bulk marketing ( be smart and stay away from people offering you 50k of Facebook fans weekly or even worse, Google page rank 1 in 2 weeks – these and so many more bring huge penalty)
Treat your site as if you treat your home. I am sure you would not want mice, rats and bugs all over your stuff so stop trying to get money by spreading bad quality material all over the web.