Since the bookmarking process has pretty much conquered the online advertising there is a lot of talk about the infamous “do follow” links.
Everybody loves them, everybody orders them and all online marketing companies, us included, use them to market products or sites.
The tricky thing is …not all of them work. The webmasters doing their best to get an income out of their sites surf the webmaster forums looking for a viable answer for the most viable question: what makes a link survive long enough to be indexed by the relevant search engines.
So many bookmarking sites are aligned in various lists which you can find all over the web being rated by the page number they put the link on via the Google search. However, Digg for example – rated with PR8 can might as well get your link nowhere.
Like it, so many other high rated bookmarking sites can do exactly the same thing making webmasters think that they must have done something wrong.
You would say that virtually there is nothing wrong you could do provided you put the link, associate the keywords and add most of post in the right section. Technically, there is nothing wrong with the process and naturally you would expect the link to be followed.
The tricky part comes when the one posting the bookmark forgets about the obvious. The links might stay alive but they will never generate traffic or upgrade the site’s page ranking unless they are voted.
No bookmarking site will put on the first page a link you just posted and forgot there. The whole point of bookmarking is to develop social networks and encourage communication among people. No matter how elaborate the strategy is, if the links don’t get feedback from the other folks spending time on social bookmarking sites they will never become backlinks to the site.
The secret lies in making the link special? You will say easier to say that to do.
Years of experience taught us that a smart, slick, review style description, will most likely get people browsing the networks via keywords based search interested on clicking the link and vote for it.